Enhance Productivity with Gen AI for Business: ChatGPT, Prompt Engineering and Beyond

Singapore’s focus on innovation and digital transformation is driving a surge in demand for skills that leverage new technology for more efficient and effective work. Generative AI tools like ChatGPT, Google Gemini, and Microsoft Copilot are revolutionizing workflows across industries, making them highly sought-after by employers. According to Salesforce research data, 83 per cent of Singapore IT leaders believe that generative AI will soon have a prominent role in their organisations.

Traditional AI usually performs specific tasks intelligently, based on a particular set of data. While these systems are able to learn and make decisions on fixed inputs, they cannot create anything new. They analyse and predict outcomes based on existing data. Voice assistants such as Siri and recommendation engines on Netflix or streaming services are examples of traditional AI.

Generative AI, however, creates something new. With the introduction of generative adversarial networks – or GANs – a type of machine learning algorithm, generative AI can create new images, videos, and audio.

Examples of Application

• Finance & Accounting: Accountancy firms can leverage generative AI to automate report generation or data summarization. For instance, a tool like Microsoft Copilot could analyse financial statements and generate draft reports, thus saving accountants valuable time for complex analysis and client interaction.
• Marketing: A marketing team can utilize ChatGPT to create personalized email marketing campaigns at scale, boosting engagement and conversion rates. Alternatively, they could leverage Gemini to brainstorm creative marketing copy or analyse competitor messaging for insights.
• Manufacturing: Generative AI can be used to optimize production processes by analysing vast amounts of data to predict potential issues and suggest improvements. This leads to streamlined operations and increased efficiency.
• Customer Service: Chatbots powered by generative AI can handle basic customer inquiries, allowing human agents to focus on resolving more intricate issues. This not only improves customer experience but also frees up resources within the customer service department.

Beyond these specific examples, generative AI offers benefits in content creation, research analysis, and even software development. As businesses in Singapore strive for continuous improvement, the ability to leverage these tools effectively becomes a key differentiator.

Target Audience

This 2-day course on “Effective Use of Generative AI Tools” empowers mid-level supervisors, managers, and specialists across various sectors to become proficient in utilising ChatGPT, Gemini, Copilot, and other AI tools. By learning to harness the power of AI for automation, content creation, and data analysis, participants can significantly improve their team’s efficacy and efficiency.  This translates to time saved, improved accuracy, and a competitive edge in Singapore’s fast-paced business environment.

By the end of the course, learners will be able to:

• Determine problems in current workflows and software that Generative AI can address
• Track the latest advancements and best practices in Generative AI technologies
• Utilise Generative AI tools to tackle identified issues and enhance efficiency in specific tasks
• Develop a proposal to convince management to formally adopt the AI tools explored

Mode of Delivery:

• Classroom (face-to-face)

Course Duration:

• 16 hours (typically over 2 full days)

Course Code: TPG-2024071282